6. ONLINE PHARMACY COOKIES, USAGE DATA AND ANALYTICS
6.1 Cookies (cookies) are small text information in the form of text files, sent by the server and stored on the side of the person visiting the website of the Internet Pharmacy (e.g. on the hard drive of a computer, laptop, or on the memory card of a smartphone - depending on the device used by the visitor of our Internet Pharmacy). Detailed information about cookies, as well as the history of their creation can be found, among others, here: http://pl.wikipedia.org/wiki/Ciasteczko.
6.2 The Administrator may process data contained in Cookies when visitors use the website of the Internet Pharmacy for the following purposes:
1.5. identifying Service Recipients as logged in to the Internet Pharmacy and showing that they are logged in;
1.6. remembering Products added to the shopping cart for the purpose of placing an Order;
1.7. remembering data from completed Order Forms, surveys or login data to the Online Pharmacy;
1.8. customization of the content of the Internet Pharmacy website to individual preferences of the Customer (e.g. concerning colors, font size, page layout) and optimization of the use of the Internet Pharmacy website;
1.9. to keep anonymous statistics showing how the Internet Pharmacy website is used;
1.10. remarketing, i.e. studying the behavioral characteristics of visitors to the Internet Pharmacy through anonymous analysis of their actions (e.g. repeated visits to certain pages, keywords, etc.) in order to create their profile and provide them with advertisements tailored to their anticipated interests, also when they visit other websites in the advertising network of Google Inc. and Facebook Ireland Ltd;
6.3 By default, most web browsers available on the market accept the storage of cookies. Everyone has the possibility to determine the conditions for the use of Cookies through the settings of their own web browser. This means that you can, for example, partially restrict (e.g. temporarily) or completely disable the possibility of storing Cookies - in the latter case, however, this may affect some of the functionality of the Internet Pharmacy (for example, it may be impossible to pass the Order path through the Order Form due to the failure to remember the Products in the shopping cart during the subsequent steps of the Order).
6.4 The settings of your Internet browser regarding Cookies are important from the point of view of your consent to the use of Cookies by our Internet Pharmacy - according to the regulations, such consent may also be expressed through the settings of your Internet browser. In the absence of such consent, the browser settings for Cookies must be changed accordingly.
6.5 Detailed information on how to change the settings for Cookies and how to delete them yourself in the most popular web browsers is available in the help section of your web browser and on the following pages (just click on the link):
6.6 The Administrator may use Google Analytics, Universal Analytics provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. These services help the Administrator to analyze traffic on the Internet Pharmacy. The data collected is processed by the aforementioned services in an anonymized manner (this is so-called exploitation data, which prevents identification of the person) to generate statistics to help administer the Internet Pharmacy. These data are aggregate and anonymous, i.e. they do not contain identifying characteristics (personal data) of visitors to the Internet Pharmacy website. When using the above services on the Internet Pharmacy, the Administrator collects such data as the source and medium of acquisition of visitors to the Internet Pharmacy and the way they behave on the Internet Pharmacy website, information on the devices and browsers from which they visit the website, IP and domain, geographical data and demographic data (age, gender) and interests.
6.7 It is possible for a person to easily block Google Analytics from sharing information about their activity on the Internet Pharmacy website - for this purpose, you can install a browser add-on provided by Google Inc. available here: https://tools.google.com/dlpage/gaoptout?hl=pl.
6.8 The Administrator may use on the Internet Pharmacy the Facebook Pixel service provided by Facebook Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This service helps the Administrator measure the effectiveness of advertisements and learn what actions visitors to the Online Pharmacy take, and display tailored advertisements to those visitors. You can find detailed information about the operation of Facebook Pixel at the following web address: https://www.facebook.com/business/help/742478679120153?helpref=page_content.
6.9 You can manage the operation of the Facebook Pixel through the ad settings in your Facebook.com account: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
